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Car Launch

At Sheraton Cascais Resort, we provide you with all the necessary amenities for a successful car launch, be it small and exclusive or a worldwide premiere

Car Launches at Sheraton Cascais Resort

Perfectly positioned for coastline, countryside, and urban drive routes, Sheraton Cascais Resort is an impressive venue for a car launch event, accommodating up to 400 guests. With an enviable location in Portugal's West Coast, Sheraton Cascais Resort is just next to world-renowned Guincho Beach, and a short drive from the magnificent trails of the Sintra mountains and the Sintra-Cascais National Park. The resort's lush green gardens, two underground car parks and vehicle-accessible meeting rooms provide the perfect location for a car launch.

Quick Numbers

21 two-bedroom suites

For use as office, breakout or car presentation

150 indoor parking spaces

In the two underground parking areas

300 total parking spaces

Between indoor and outdoor parking

2 electric Chargers

Superchargers for electric cars



Up to 50 Automobiles can be showcased inside the Resort

35 KM

From Lisbon International Airport

3 Km

From Guincho Beach


10 Km

From the Estoril Racetrack



Sheraton Cascais Resort has won the award for safest Resort in Portugal in 2015, 2016 and 2017. A private entrance with 24h security, indoor parking spots and a full CCTV system in and around the Resort are just some of the features, but you can rest assured safety is #1 with us.

Car-washing Services

On-site car wash is available in the underground parking, in a conveniently accessible location and away from guests.

Exclusive Buyouts

Sheraton Cascais Resort is available for an exclusive buyout - just ask us about dates.

Staff Services

Staff cafeteria, storage areas, receiving and delivery services are just some of the amenities available at the Sheraton Cascais Resort.

Vehicle Staging

Vehicle staging services are available, ask about specifics.

Car drop-off

Our valet services are available for your guests. Car check-in and check-out can be accommodated on-site. Test drives can also be arranged offsite, with our Resort shuttle available for transfers, in a style that suits your event. We work with you to ensure pick-up and drop-off is seamless.


Located in the heart of Quinta da Marinha, the most exclusive area of the village of Cascais, Sheraton Cascais Resort is the answer for those looking to enjoy the best that the western coast of Europe has to offer. In total the Sheraton Cascais offers 156 accommodations - from Deluxe Rooms to 4 bedroom suites (35 to 200 m2). As part of this experience, there is a wide range of services we have to offer: Gastronomic options with our on side Restaurants, Glass Terrace, the Japanese Yakuza Cascais and the Flow Pool Bar; health and wellness options with our prize winning Serenity - The Art of Well Being health club, an outdoor pool (half heated) and a privileged view of the resort's lush gardens.

Seamless Launch

Making it easy

The resort is just 35km from Lisbon International Airport, the largest airport in Portugal and with direct flights from most European and international capitals. The resort is an ideal starting point to explore test drive routes that cover urban, coastal and winding rural roads through the Portuguese countryside. And with the mildest climate in Europe, Lisbon enjoys a cool Atlantic breeze and long hours of sunshine. Ask us all about privatizing roads, photo shooting options and the like - we've got it covered.


The Estoril Racetrack

Legendary status

Drivers will enjoy our proximity to the world renowned Estoril circuit which was the home of the Formula One Portuguese Grand Prix from 1984 to 1996, and the backdrop for many well-known moments with the likes of Niki Lauda, Ayrton Senna, Michael Schumacher and Alain Prost behind the wheel. The racetrack is just 10min away from the Resort, and offers spaces for events, F&B options and other amenities tailored to car launches. Our team at Sheraton Cascais Resort can take care of all the arrangements necessary.

Sintra-Cascais Natural Park

Scenic mountain views

Sheraton Cascais Resort is located inside the peaceful Sintra-Cascais National Park. Nestled within the Serra de Sintra mountain range, the N247 twists and weaves its way past rustic villages and offers dramatic view over Cabo da Roca – Continental Europe’s westernmost point – towards the vast expanse of the Atlantic Ocean. The winding roads that take your from the Resort through Guincho beach and into the mountains are accompanied by the magnificent waves of the Atlantic Ocean through and through.


Driving Routes

Guincho & Cabo da Roca

Legendary Waves

World-renowned as a surfing and windsurfing haven, and having gained legendary status over the past few years, Guincho Beach provides a wild stretch of sand with the full power of the Atlantic Ocean in its wind-swept waves, making it a mandatory stop.

The End of the Western World

Cabo da Roca is a wild and rugged headland, that marks the most westerly point of mainland Europe. The windswept cliffs of Cabo de Roca were believed to be the edge of the world up until the late 14th century and the spectacular, desolate scenery adds to the allure of the location. The isolated atmosphere of Cabo da Roca is enhanced by the very limited development in the area; there is a lighthouse, coffee shop and not much else. This wind blasted and dramatic landscape is the attraction and this you can expect a scenery to match your launch.

Sintra-Cascais Natural Park

Winding Mountain Roads

The Sintra-Cascais Natural Park provides extraordinary landscape for a drive. Its beautiful scenery, magical architectural heritage and unspoilt mountain and sea views make it a one-of-a-kind location for a drive. Its winding mountain roads, extending from Guincho Beach all the way to Sintra's historical center, weave through the mountains providing corner after corner around the most dramatic landscape.

Spectacular Scenery

Sintra is known for its mystical scenery, with a seemingly permanent could of mist drifting above and through its streets. Along the road, baroque architecture, bright colors and wild nature take you back centuries past to an almost fairytale-like village. Old churches and chapels, century-old coffee shops and striking scenery surrounding every corner and turn make it one of the most memorable drives in Portugal.


Across the Bridge

The 25th of April Bridge is one of Lisbon's landmarks, and a fantastic start to any drive. To go from Cascais to Comporta, one must cross this iconic bridge over the Tagus River and head 100km South - and the bridge perfectly sets the tone for what the journey will be like; a grand tour over water, unspoilt scenery and fantastic views.

Wild and Unexpected

About 100km South of Lisbon, Comporta sits on the edge of the Atlantic Ocean, unspoilt by any development whatsoever, with little more than a few houses, bakeries and stretches of sand as far as the eyes can see. It's as beautiful as it is magical; arriving in Comporta, and especially to its unmarked and undiscovered beaches feels genuinely like discovering something new. Its nature is incredibly appealing and, most of all, a beautiful scenery for a drive.

Sheraton Cascais Resort


Sheraton Cascais Resort

With the perfect combination of rooms and suites, Sheraton Cascais Resort can accommodate any type of car launch event. Our spacious Deluxe Suites offer premium accommodation for event guests, our two-bedroom suites can easily be converted into offices or showrooms, and the lush green gardens outside make sure all the action happens in a beautiful setting. With two indoor car parks, large areas and capacity to totally transform for any event and have branding present at the client's wish, plus ample outside areas for parking, hosting and showcasing, we can accommodate your event and make everything easy for you.

Meeting Rooms & Coffee Stations

The meeting rooms at Sheraton Cascais Resort provide a variety of options to suit your specific needs.
Be it a boardroom for small, intimate presentations, a breakout to use as a full-time office or several different rooms to exhibit different vehicles, our versatile meeting rooms can meet all your requisites.
Our bespoke coffee breaks and stations provide refreshment for guests all day long, adding that special touch when you host them at our resort.
Nothing is off-limits for our kitchen team, be it a specific regional delicacy you'd like to offer or even brand-themed cookies - just let us know what you'd like and we'd be happy to oblige.



Do you want to know more about our services? Just fill in and submit the form below, so we can send you some more informations regarding Car Launch and its options.

Get in Touch

Rua das Palmeiras, Lote 5 - Quinta da Marinha
2750-005 Cascais

  P+351 214 829 100

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